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STORE Public Relations & Marketing
Resources for effective campaigns
Visualizing expectations and setting goals are the keys to effective pr/marketing.
- What problems am I trying to solve?
Your audience will likely not know you personally. It's important to be authentic when gaining their trust. Good pr can make or break relationships very quickly.
Campaigns are only effective if the messaging is relevant, directed at the right people, and reaching those people appropriately. You have probably already begun communicating with your target audience. Those who follow you are hot leads, maintain that base as you expand your desired target demographic.
- Who am I targeting?
- Age
- Location
- What do I want them to know/understand?
- New policy
- Health advisory
- Get to know you
- How will I get them that message?
- Digital
- Word of Mouth
The term "campaign" can be used to describe a marketing or pr project. It has a clear goal, target, and end date. Campaigns can range anywhere from organizing a city activity to sending important messaging.
Examples:
- Scheduled Maintenance
- City Activity
- General Information
Understand the type of message you are sending and adjust the writing style to fit. Creative writing draws people to your message, and helps them take more away from what they read. The same message can be altered depending on what you want the audience to understand.
Examples:
Water is important for people.
Water is an invaluable resource for the people of Salt Lake City.
Water plays a pivotal role in the development of cities/towns.